MUSH Partners With Bethenny Frankel To Launch Mocha Latte Protein Overnight Oats At Target

MUSH, the ready-to-eat overnight oats brand, is expanding its nationwide retail presence through a new limited-edition collaboration with entrepreneur Bethenny Frankel, launching Mocha Latte Protein Overnight Oats exclusively at Target stores. The product blends coffeehouse flavor with 15g of protein and 7g of fiber, reinforcing MUSH’s positioning in clean-label, refrigerated convenience foods as it continues scaling past 200 million cups sold across 36,000+ stores. The company did not disclose a new funding round in the provided details; however, it continues to highlight strong growth momentum in the category. Ashley Thompson, CEO & Co-Founder of MUSH, said the partnership reflects the brand’s focus on delivering simple, high-standard products that balance taste, nutrition, and convenience.

FOUNDERS: Ashley Thompson & Kat Thomas

HQ: Chicago, Illinois

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