Magic Raises $10 Million In Seed Round Led By Lerer Hippeau And Major Food Group

Magic, an AI-powered customer relationship management (CRM) startup focused on the hospitality and restaurant industry, has raised $10 million in a seed round led by Lerer Hippeau, with participation from Major Food Group and other investors. Founded and led by CEO Maggie Tang, Magic’s flagship product, Loyalist, helps restaurants leverage customer data to deliver personalized, high-touch experiences that keep guests coming back. Major Food Group—along with acclaimed restaurants such as Le Bernardin, Cosme, and Momofuku—already uses Loyalist to enhance guest relations and streamline operations. Tang, who started her career in fine dining and later launched Magic after graduating from Wharton, aims to modernize the industry’s outdated tech stack through AI-driven insights and tailored communication tools. FOUNDER: Maggie Tang INVESTORS: Lerer Hippeau & Major Food Group ROUND: Seed AMOUNT: $10,000,000 HQ: #NewYork #NY #NewYorkCity #NYC #VentureCapital #Magic #MaggieTang #LererHippeau #MajorFoodGroup #TradedVC