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August 6, 2025 - Deals

Human Behavior Raises $5 Million Seed Round Led By General Catalyst And Paul Graham

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Human Behavior (humanbehavior.co), founded by Amogh Chaturvedi (@OfficialAmogh) (Stanford dropout), Skyler Ji (@Skyler__Ji) (Berkeley dropout), and Chirag Kawediya (@Chirag03K) (UChicago grad), has raised a $5 million oversubscribed seed round in just two days, led by General Catalyst with participation from Paul Graham. The trio previously built and exited Dough, an AI accounting platform for e-commerce SMBs. Their new venture, Human Behavior, uses vision AI to analyze user sessions and extract actionable insights on customer behavior, aiming to replace traditional analytics and session replay tools with a smarter, automated solution. INVESTORS: General Catalyst & Paul Graham ROUND: Seed AMOUNT: $5,000,000 HQ: #SanFrancisco #California #VentureCapital #HumanBehavior #GeneralCatalyst #PaulGraham #AmoghChaturvedi #TradedPartner #SkylerJi #ChiragKawediya #TradedVC

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WashWise Secures $1.2 Million Pre-Seed Funding From FJ Labs And Other InvestorsWashWise, a New York City-based clothing-care startup founded by former J.P. Morgan and Citadel trader Maria Cabral Menezes, has raised $1.2 million in pre-seed funding through a SAFE round. The company is launching Reset Spray, a “dry shampoo for clothes” designed to refresh, deodorize, de-wrinkle and lightly cleanse garments between traditional washes and dry cleaning. The round was backed by FJ Labs, Singh Capital, Alex Jekowsky, Jack Abraham, Brian Tate, Gigi Howard, Nina Farran, Mia Tonelli, C. James Taylor, Brown Girl Angels and other consumer, fashion, retail, hospitality, technology and finance executives. WashWise plans to use the funding to accelerate product development, expand partnerships, hire employees and build consumer awareness. FOUNDER: Maria Cabral Menezes (@MariaCabralMenezes) INVESTORS: FJ Labs, Singh Capital (@MSinghCga), Alex Jekowsky (@Jekowsky), Brown Girl Angels (@BrownGirlAngels), Jack Abraham (@Jack.Abraham), Brian Tate (@BrianTate), Nina Farran (@NinaFarram), Gigi Howard (@GigiHoward1), Mia Tonelli (@Mia_Ronelli), C. James Taylor (@Jameso10) , Bruna Petrillo (@BrunaPetrillo), Max Blank (@MaxBlank_) ROUND: Pre-Seed AMOUNT: $1,200,000 HQ: New York City, New York #VentureCapita #lWashWise #MariaCabralMeneze #TradedVC
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VibeIQ Raises $22.5 Million Financing Led By Volition Capital And Venture GuidesVibeIQ, a Boston-based AI-native product decision platform for apparel and consumer goods, raised $22.5 million in growth financing led by Volition Capital, with participation from existing investor Venture Guides. The company, led by CEO Brian Lindauer, will use the funding to advance its AI capabilities, deepen integrations, expand its team and accelerate go-to-market efforts across apparel, footwear, consumer goods and private-label retail. FOUNDER: Brian Lindauer INVESTORS: Volition Capital & Venture Guides AMOUNT: $22,500,000 HQ: Boston, Massachusetts #VentureCapital #VibeIQ #BrianLindauer #TradedVC
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Alix Earle Invests In Cymbiotika Following $25 Million Funding Raise For Retail ExpansionCymbiotika, a San Diego-based wellness brand co-founded by Shahab Elmi, Durana Elmi and Chervin Jafarieh, announced that social media personality and entrepreneur Alix Earle has invested in the company. The investment follows Cymbiotika’s $25 million funding raise in January 2026, when the company remained profitable while growing at a triple-digit rate, and comes as the brand expands its retail footprint through Target and more than 1,000 Ulta Beauty stores nationwide. FOUNDER: Shahab Elmi, Durana Elmi & Chervin Jafarieh INVESTOR: Alix Earle HQ: San Diego, California #VentureCapital #Cymbiotika #AlixEarle #TradedVC