Curated For You Raises $8.3M Seed Funding Led By Florida Funders With Multiple Investors

Curated For You, an Austin, TX-based e-commerce startup delivering contextualized shopping experiences, raised $8.3M in seed funding led by Florida Funders with participation from Mudita Venture Partners, Stage 2 Capital, Acronym VC, Dynamism Capital, and Dundee Ventures. Founded by Katy Aucoin and Mary Brendza, the company leverages agentic AI to blend retailer performance data with real-world signals like trends, weather, and events, enabling lifestyle-driven shopping journeys that boost engagement and revenue for retailers such as REVOLVE, Lulus, and Steve Madden. The funding will support operational growth and product development. INVESTORS: Florida Funders, Mudita Venture Partners, Stage 2 Capital, Acronym VC, Dynamism Capital, and Dundee Ventures. Founded by Katy Aucoin & Mary Brendza ROUND: Seed AMOUNT: $8,300,000 HQ: #Austin #Texas #VentureCapital #CuratedForYou #FloridaFunders #MuditaVenturePartners #Stage2Capital #AcronymVC #DynamismCapital #DundeeVentures #KatyAucoin #MaryBrendza #TradedVC

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Barilla Acquires GOODLES For $88 Million Supported By Celebrity And Institutional InvestorsBarilla is acquiring GOODLES, the fast-growing better-for-you mac & cheese brand founded by Jen Zeszut and Paul Earle in 2020. Financial terms were not disclosed. GOODLES was last valued at $88M following its 2023 funding round. Built remotely during the pandemic after pitching 100+ investors and testing more than 1,000 product iterations, GOODLES launched in late 2021 with four flavors and sold through its initial inventory in just two weeks. The brand has since expanded across Target, Whole Foods, Walmart, Costco and other major retailers, growing from 0.8% to 7.8% of U.S. shelf-stable mac & cheese spending in three years and reaching profitability in 2024. GOODLES raised capital from an unusually deep mix of institutional, celebrity and athlete investors. Its publicly disclosed backers include L Catterton, Springdale Ventures, Third Craft Partners, Willow Growth Partners, Alumni Ventures, Purple Arch Ventures, 1st Course Capital, GingerBread Capital, Cosmic Venture Partners, Electric Feel Ventures and IMG-Endeavor, alongside Gal Gadot, David Grutman, Christina Aguilera, Matt Rutler, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, Ilana Muhlstein, Marissa Hermer, Mau y Ricky, The Montaners, Biz Stone and Allison Rose. Its $13M Series A was led by L Catterton in 2023, bringing GOODLES another step closer to becoming one of the biggest modern challengers to a category long dominated by legacy brands. Now, one of the world's largest pasta companies is buying it. From a pandemic-era idea to an acquisition by Barilla in six years. ACQUISITION: Undisclosed LAST VALUATION: $88M HQ: Santa Cruz, CA #VentureCapital #GOODLES #Barilla #CPG #TradedVC