Cloaked Secures $375 Million In Series B Funding Led By General Catalyst And Liberty City Ventures

Cloaked, the consumer-focused privacy company founded by brothers Arjun and Abhijay Bhatnagar in 2020, has raised $375 million in Series B and growth financing to expand its consumer offerings and enter the enterprise market. Known for bundling tools like identity creation, VPN, dark web monitoring, and AI-powered call screening, Cloaked now protects over 350,000 paying customers and 10 million identities, while planning to expand AI-driven protection to email, text, and browsing, with the latest round led by General Catalyst and Liberty City Ventures, alongside investors including Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo. FOUNDERS: Arjun Bhatnagar & Abhijay Bhatnagar INVESTORS: General Catalyst, Liberty City Ventures, Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures & DuckDuckGo ROUND: Series B AMOUNT: $375,000,000 HQ: New York, New York #VentureCapital #Cloaked #ArjunBhatnagar #AbhijayBhatnagar #TradedVC

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BIG3 Secures $17 Million Investment From Athlon And Other Investors At $290 Million ValuationBIG3 (@TheBig3), the Los Angeles based professional basketball league founded by Ice Cube and Jeff Kwatinetz, raised $17 million in a growth round including, Athlon as well as Gary Vaynerchuk, LL COOL J, Sundeep Madra, John Angelos and Bill Lee. The funding comes ahead as BIG3 prepares to become publicly traded in a transaction valuing the league at $290 million, following the sale of multiple franchises for $10 million each and positioning the league for further U.S. and international expansion. FUN FACT: Athlon was built to back business shaping what and how people consume, compete and connect. These consumer brands, sports concepts and experiences shift culture, consumer habits and behaviors. The BIG3 is exactly that thesis in action. Athlon invested alongside an exceptional group spanning venture, technology, sports and entertainment because the next generation of sports value will come from emerging properties that own their IP, media, franchises and fan relationships. BIG3 has already proven franchise-level demand, with multiple teams acquired for $10M+ each, nine seasons of operating history and national distribution. Now, the league is entering the public markets through a transaction valuing BIG3 at $290M. Powered by basketball royalty since day one, from Allen Iverson and legendary coaches to Hall of Famers Nancy Lieberman and Lisa Leslie, BIG3 has combined basketball legacy, cultural relevance and innovation from inception. FOUNDERS: Ice Cube (@IceCube) & Jeff Kwatinetz INVESTORS: ATHLON, John Angelos, Peter Briger, Drew McKnight, Sundeep Madra, Sean Bannon, Bill Lee, Gary Vaynerchuk, Jeff Kwatinetz, LL COOL J & Michael Karsa AMOUNT: $17,000,000 VALUATION: $290,000,000 HQ: Los Angeles, California #VentureCapital #BIG3 #TradedPartner #IceCube #TradedVC

Unrivaled Secures $100M In Series C Funding Led By Ten Pillars Sports Fund And InvestorsUnrivaled, a Miami-based professional women’s basketball league, raised more than $100M in Series C financing led by Ten Pillars Sports Fund, with participation from Carmelo Anthony, Geno Auriemma, The Berman Family, Bessemer Venture Partners, Jenny Just, Ashton Kutcher, Alex Morgan, Trybe Ventures, Dan Rosensweig, and Trae Young. Led by CEO Alex Bazzell and co-founders Napheesa Collier and Breanna Stewart, the league plans to use the funding to fuel its next stage of growth, expand its impact across the women’s basketball ecosystem, support players and enhance the fan experience; Unrivaled currently operates eight clubs with 54 players and broadcasts nationally on TNT Sports. FOUNDERS: Napheesa Collier & Breanna Stewart INVESTORS: Ten Pillars Sports Fund, Carmelo Anthony, Geno Auriemma, The Berman Family, Bessemer Venture Partners, Jenny Just, Ashton Kutcher, Alex Morgan, Trybe Ventures, Dan Rosensweig & Trae Young ROUND: Series C AMOUNT: $100,000,000 HQ: Miami, Florida #VentureCapital #Unrivaled #NapheesaCollier #BreannaStewart #TradedVC

Ferrero Acquires Purely Elizabeth For Estimated $850 MillionPurely Elizabeth started with homemade muffins and a $5,000 bet from founder Elizabeth Stein. More than a decade later, the better-for-you food brand has grown to 30,000+ stores and is being acquired by Ferrero for an estimated $850M+. Stein built the company slowly, waiting years before raising outside capital and expanding from Whole Foods into Target and Walmart. Now, she’ll remain CEO as Purely Elizabeth enters its next chapter under Ferrero. A founder-led food brand, built without rushing the process. #VentureCapital #PurelyElizabeth #ElizabethStein #CPG #TradedVC