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October 10, 2025 - Deals
Centralize Raises $4M Seed Round Led By Salesforce Ventures To Transform Enterprise Sales
Centralize, co-founded by Rachit Kataria and William Wang, has raised a $4M seed round led by Salesforce Ventures to transform enterprise sales through AI-driven relationship intelligence. The San Francisco–based startup’s platform, Centra, maps dynamic stakeholder networks in real time, identifies champions and blockers, and automates multithreaded deal orchestration, helping companies like Brex, Intercom, Highspot, and Sendoso win bigger deals faster. By focusing on trust and human connections at the heart of complex deals, Centralize aims to redefine how revenue teams navigate sprawling buying committees and accelerate high-stakes enterprise sales.
INVESTORS: Salesforce Ventures & Y Combinator
ROUND: Seed
AMOUNT: $4,000,000
HQ: #SanFrancisco #California
#VentureCapital #Centralize #YCombinator #SalesforceVentures #RachitKataria #WilliamWang #TradedVC
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Barilla Acquires GOODLES For $88 Million Supported By Celebrity And Institutional InvestorsBarilla is acquiring GOODLES, the fast-growing better-for-you mac & cheese brand founded by Jen Zeszut and Paul Earle in 2020. Financial terms were not disclosed. GOODLES was last valued at $88M following its 2023 funding round.
Built remotely during the pandemic after pitching 100+ investors and testing more than 1,000 product iterations, GOODLES launched in late 2021 with four flavors and sold through its initial inventory in just two weeks.
The brand has since expanded across Target, Whole Foods, Walmart, Costco and other major retailers, growing from 0.8% to 7.8% of U.S. shelf-stable mac & cheese spending in three years and reaching profitability in 2024.
GOODLES raised capital from an unusually deep mix of institutional, celebrity and athlete investors. Its publicly disclosed backers include L Catterton, Springdale Ventures, Third Craft Partners, Willow Growth Partners, Alumni Ventures, Purple Arch Ventures, 1st Course Capital, GingerBread Capital, Cosmic Venture Partners, Electric Feel Ventures and IMG-Endeavor, alongside Gal Gadot, David Grutman, Christina Aguilera, Matt Rutler, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, Ilana Muhlstein, Marissa Hermer, Mau y Ricky, The Montaners, Biz Stone and Allison Rose.
Its $13M Series A was led by L Catterton in 2023, bringing GOODLES another step closer to becoming one of the biggest modern challengers to a category long dominated by legacy brands. Now, one of the world's largest pasta companies is buying it.
From a pandemic-era idea to an acquisition by Barilla in six years.
ACQUISITION: Undisclosed
LAST VALUATION: $88M
HQ: Santa Cruz, CA
#VentureCapital #GOODLES #Barilla #CPG #TradedVC