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June 18, 2025 - Deals
Alta Raises $11 Million Seed Funding From Menlo Ventures And Other Investors For AI Stylist
Alta, the fashion tech startup founded by 28-year-old Jenny Wang, has raised $11 million in seed funding led by Menlo Ventures to launch its AI-powered personal stylist, inspired by the film Clueless. Wang, a Harvard-trained engineer and former DoorDash intern, created Alta to help users choose outfits based on their wardrobe, lifestyle, and events using personalized avatars. Backers include the Arnault family's Algaé Ventures, Phenomenal Ventures, and angel investors like DoorDash CEO Tony Xu and supermodels Jasmine Tookes and Karlie Kloss. The funding will support team growth and R&D as Alta scales globally through partnerships like the one with the CFDA.
INVESTORS: Menlo Ventures, Benchstrength, Algaé Ventures, Phenomenal Ventures, Anthology Fund, Tony Xu, Jasmine Tookes, Karlie Kloss, Jenny Fleiss, Manish Chandra, Zita d’Hautville & Meredith Koop
ROUND: Seed
AMOUNT: $11,000,000
HQ: #SanFrancisco #California
#VentureCapital #Alta #JennyWang #MenloVentures #Benchstrength #AlgaeVentures #PhenomenalVentures #AnthologyFund #TonyXu #JasmineTookes #KarlieKloss #JennyFleiss #ManishChandra #ZitaDHautville #MeredithKoop #TradedVC
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Barilla Acquires GOODLES For $88 Million Supported By Celebrity And Institutional InvestorsBarilla is acquiring GOODLES, the fast-growing better-for-you mac & cheese brand founded by Jen Zeszut and Paul Earle in 2020. Financial terms were not disclosed. GOODLES was last valued at $88M following its 2023 funding round.
Built remotely during the pandemic after pitching 100+ investors and testing more than 1,000 product iterations, GOODLES launched in late 2021 with four flavors and sold through its initial inventory in just two weeks.
The brand has since expanded across Target, Whole Foods, Walmart, Costco and other major retailers, growing from 0.8% to 7.8% of U.S. shelf-stable mac & cheese spending in three years and reaching profitability in 2024.
GOODLES raised capital from an unusually deep mix of institutional, celebrity and athlete investors. Its publicly disclosed backers include L Catterton, Springdale Ventures, Third Craft Partners, Willow Growth Partners, Alumni Ventures, Purple Arch Ventures, 1st Course Capital, GingerBread Capital, Cosmic Venture Partners, Electric Feel Ventures and IMG-Endeavor, alongside Gal Gadot, David Grutman, Christina Aguilera, Matt Rutler, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, Ilana Muhlstein, Marissa Hermer, Mau y Ricky, The Montaners, Biz Stone and Allison Rose.
Its $13M Series A was led by L Catterton in 2023, bringing GOODLES another step closer to becoming one of the biggest modern challengers to a category long dominated by legacy brands. Now, one of the world's largest pasta companies is buying it.
From a pandemic-era idea to an acquisition by Barilla in six years.
ACQUISITION: Undisclosed
LAST VALUATION: $88M
HQ: Santa Cruz, CA
#VentureCapital #GOODLES #Barilla #CPG #TradedVC