Adobe Acquires Marketing Intelligence Startup Rilo With $1 Million In Funding
Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving its technology and six-member team, marking Adobe’s second acquisition in India after buying Rephrase.ai in 2023. Founded in 2025…
Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving its technology and six-member team, marking Adobe’s second acquisition in India after buying Rephrase.ai in 2023. Founded in 2025 by IIT batchmates Dhruv Jaglan and Georgi Boby, Rilo had raised $1 million from Peak XV, DeVC and Day Zero Ventures at a $10 million valuation; its workflow automation technology will be integrated into Adobe’s marketing and customer experience products, while Rilo will shut down.
HQ: San Jose, California
#VentureCapital #Adobe #Rilo #TradedVC
ABOUT THE DEAL
- Raise
- $1M
- Round
- Not stated
- Company
- Marketing Intelligence Startup Rilo With $1 Million In Funding
- Desk
- Deals
- Filed
- Sep 2, 2026