Primer Raises $100M In Series C Funding Led By Sofina For Global Payments Infrastructure

Primer, a London-based financial technology company, raised $100 million in Series C funding led by Sofina, with participation from Peak XV Partners, Balderton, Accel, ICONIQ, Tencent, and Speedinvest.

Summary of transaction details:

• Deal Type: Series C
• Transaction Amount: $100,000,000
• Company: Primer
• Founder: Gabriel Le Roux
• Headquarters: London, United Kingdom
• Notable Investors: Sofina, Peak XV Partners, Balderton, Accel, ICONIQ, Tencent, Speedinvest

Founded by CEO Gabriel Le Roux, Primer offers a unified infrastructure for global payments and commerce, allowing merchants to consolidate payment systems into a single API and checkout layer while automating financial workflows. The company aims to use the capital raised to enhance its AI capabilities and accelerate growth in the U.S., with a target of generating over a third of its total revenue from the U.S. by 2028.