Equinox to Debut in Fort Lauderdale for First Time with 35K SF Lease at Luxury Ombelle Towers

Key Points:

• Equinox preleases 35,000 SF at Ombelle Fort Lauderdale, marking its first gym in Broward County.

• The luxury development by Simon Dushinsky’s (known in NYC for Brooklyn Developments by the Rabsky Group) team includes 775 condos across twin 43-story towers.

• Part of a broader push: South Florida will become Equinox’s largest U.S. market after NYC and LA.

Equinox is betting big on Broward County with a brand-new gym coming to downtown Fort Lauderdale. The luxury fitness brand has signed a major lease at the upcoming Ombelle Fort Lauderdale project—cementing South Florida as its fastest-growing U.S. market outside New York and Los Angeles. 

Fort Lauderdale Scores Its First Equinox
Equinox will anchor the ground-level retail of Ombelle Fort Lauderdale, a luxury condo project planned for 300 NE 3rd Ave, near the Flagler Village neighborhood.

• The gym will span 35,000 square feet, taking a significant chunk of retail space at the base of the development.

• Ombelle will consist of two 43-story towers and 775 residential units, priced from $400K to $5M.

• The project is being developed by Dependable Equities, a Brooklyn-based firm led by Isaac Schlesinger and Rabsky Group co-owner Simon Dushinsky.

• Construction is expected to start in late 2025 and wrap up by 2028, though financing is still being finalized.

Equinox’s South Florida Power Play
Equinox is executing a well-defined strategy to dominate South Florida’s luxury fitness market. The Fort Lauderdale deal is just the latest in a string of high-profile expansions:

• In Boca Raton, Equinox takes 50,500 SF at the redeveloped Office Depot HQ, backed by BH Group, Pebb Enterprises, and Related Group.

• In Miami’s Edgewater, Equinox has preleased 30,700 SF at Oak Row Equities’ 2600 Biscayne Blvd mixed-use project.

• In West Palm Beach, another 35,000 SF Equinox is slated for Related Companies' 575 Rosemary Avenue building.

These moves reflect the brand's push to make South Florida its largest U.S. market, surpassing even Los Angeles.

Why It Matters for CRE Investors

 

When a prestige brand like Equinox signs on, it’s more than just a lease—it’s a signal. These anchor tenants accelerate pre-leasing, elevate a project’s visibility, and instantly raise the bar for surrounding developments.

This move underscores growing confidence in downtown Fort Lauderdale—a submarket that’s quickly evolving into a magnet for urban renters, office tenants, and lifestyle-driven residents.

In a market where luxury multifamily projects are battling for the same high-net-worth crowd, wellness-driven amenity stacks are becoming a powerful differentiator.

 

What this Signals:

Equinox’s arrival in Fort Lauderdale isn’t just about fitness—it’s a flex. It reflects a broader trend transforming downtown into a luxury live-work-play district. For investors, it’s a clear green light: follow the brands that set the tone.