Boston Urban Hospitality Bets on Suburban Expansion

Brian Piccini, the mastermind behind Boston Urban Hospitality, is embarking on a unique venture in his hometown of Weston. The Josiah Smith Tavern, a building steeped in history dating back to 1757, will soon house "The Woods," Weston's inaugural restaurant licensed to serve alcohol.

Suburban Oasis for Urban Charm

Weston, primarily known for its tranquility rather than a bustling culinary scene, underwent a $9 million renovation to revive the dormant 358 Boston Post Road building. This strategic move positions The Woods as the town's only alcohol-serving establishment, filling a void in a place with limited commercial options.

From City Lights to Suburban Delights

Piccini, drawn to Weston's serenity just outside Boston, discovered the town's dry status only after relocating. Selected from a pool of 65 bidders, his team is now working on an environmentally friendly interior, featuring a wood-burning stove fueled by locally-sourced wood and a commitment to sustainable practices, such as planting a tree for every one used.

Farm-to-Table Essence in Suburbia

The Woods promises a farm-to-table experience with produce sourced from Land's Sake Farm, less than a mile away. This fall, Weston's residents will enjoy a full-service restaurant within their midst, eliminating the need to travel to neighboring towns like Waltham and Wellesley for dining options.

Thriving Beyond City Limits

While Piccini expands into the suburbs, his Boston establishments continue to thrive. Boston Chops' Downtown Crossing location, reopened in late 2022, experienced remarkable growth post-pandemic, with sales surpassing 2019 figures by the end of 2023. As Piccini embraces the charm of suburban hospitality, The Woods is poised to become a beacon of culinary excellence in Weston.