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April 22, 2025 - Deals
Superpower Secures $30 Million Series A Funding Led By Forerunner With Notable Celebrity Investors
Superpower, a health tech startup founded in 2023 by Jacob Peters, Max Marchione, and Kevin Unkrich, has raised $30 million in Series A funding led by Forerunner with participation from several top-tier VCs and celebrity investors like Vanessa Hudgens, Steve Aoki, Logan Paul, and Giannis Antetokounmpo. The company has launched the world’s first health super-app, offering the most comprehensive biomarker testing service on the market to enable proactive, preventative, and personalized healthcare. Inspired by the founders’ personal experiences with misdiagnoses and inaccessible health data, Superpower aims to give users clear, centralized access to critical health insights—empowering them to take control of their health.
INVESTORS: Forerunner, Day One Ventures, Susa Ventures, Long Journey Ventures, Family Fund, Opal Ventures, Valia Ventures, Visible Ventures, Winklevoss Capital, Vanessa Hudgens, Steve Aoki, Logan Paul, Alex Botez, Balaji, Shaan Puri, & Giannis Antetokounmpo
ROUND: Series A
AMOUNT: $30,000,000
HQ: #LosAngeles #California
#VentureCapital #Superpower #JacobPeters #MaxMarchione #KevinUnkrich #Forerunner #DayOneVentures #SusaVentures #LongJourneyVentures #FamilyFund #OpalVentures #ValiaVentures #VisibleVentures #WinklevossCapital #VanessaHudgens #SteveAoki #LoganPaul #GiannisAntetokounmpo #TradedVC
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Barilla Acquires GOODLES For $88 Million Supported By Celebrity And Institutional InvestorsBarilla is acquiring GOODLES, the fast-growing better-for-you mac & cheese brand founded by Jen Zeszut and Paul Earle in 2020. Financial terms were not disclosed. GOODLES was last valued at $88M following its 2023 funding round.
Built remotely during the pandemic after pitching 100+ investors and testing more than 1,000 product iterations, GOODLES launched in late 2021 with four flavors and sold through its initial inventory in just two weeks.
The brand has since expanded across Target, Whole Foods, Walmart, Costco and other major retailers, growing from 0.8% to 7.8% of U.S. shelf-stable mac & cheese spending in three years and reaching profitability in 2024.
GOODLES raised capital from an unusually deep mix of institutional, celebrity and athlete investors. Its publicly disclosed backers include L Catterton, Springdale Ventures, Third Craft Partners, Willow Growth Partners, Alumni Ventures, Purple Arch Ventures, 1st Course Capital, GingerBread Capital, Cosmic Venture Partners, Electric Feel Ventures and IMG-Endeavor, alongside Gal Gadot, David Grutman, Christina Aguilera, Matt Rutler, Klay Thompson, Khris Middleton, Domantas Sabonis, DK Metcalf, Weston McKennie, Sergio Garcia, Aaron Gordon, Marcus Smart, Ilana Muhlstein, Marissa Hermer, Mau y Ricky, The Montaners, Biz Stone and Allison Rose.
Its $13M Series A was led by L Catterton in 2023, bringing GOODLES another step closer to becoming one of the biggest modern challengers to a category long dominated by legacy brands. Now, one of the world's largest pasta companies is buying it.
From a pandemic-era idea to an acquisition by Barilla in six years.
ACQUISITION: Undisclosed
LAST VALUATION: $88M
HQ: Santa Cruz, CA
#VentureCapital #GOODLES #Barilla #CPG #TradedVC