October 22, 2025 - Deals
Shop My Shelf Raises $70 Million Led By Avenir At $1.5 Billion Valuation
Shop My Shelf, Inc. (dba ShopMy), a New York–based curated commerce infrastructure company, has raised $70 million in funding at a $1.5 billion valuation. The round was led by Avenir, with participation from Bain Capital Ventures, Bessemer Venture Partners, and Menlo Ventures, along with notable individual investors including Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre of AGM Ventures, Aimee Song, and Jacopo Moschin. Founded in 2020 by CEO Harry Rein, President Tiffany Lopinsky, and CBDO Chris Tinsley, ShopMy plans to use the funding to accelerate product development for its brand operating system, which connects premium brands, tastemakers, and consumers through a network of over 185,000 curated creators.
FOUNDERS: Harry Rein, Tiffany Lopinsky & Chris Tinsley
INVESTORS: Avenir, Bain Capital Ventures, Bessemer Venture Partners, Menlo Ventures, Sofia Richie, Gregg Renfrew, Raissa Gerona, Alex Mondre, Aimee Song & Jacopo Moschin
AMOUNT: $70,000,000
VALUATION: $1,500,000,000
HQ: #NewYork #NY #NewYorkCity #NYC
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