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SeedNOON

NOON Closes $2.5 Million Seed Round From BFG Partners, RiverPark And Habitat Partners

NOON, the breakfast-in-a-can CPG brand co-founded by Cade Fleming and Tamir Triguboff, has raised a $2.5 million seed round from BFG Partners , RiverPark and Habitat Partners . The funding will support NOON’s nationwi…

By TradedVC Editorial1 min read
NOON Closes $2.5 Million Seed Round From BFG Partners, RiverPark And Habitat Partners

NOON, the breakfast-in-a-can CPG brand co-founded by Cade Fleming and Tamir Triguboff, has raised a $2.5 million seed round from BFG Partners, RiverPark and Habitat Partners. The funding will support NOON’s nationwide expansion as it launches in 1,850 Target stores and online, offering a shelf-stable breakfast with 20g of protein, 5g of fiber and no added sugar or seed oils.

FOUNDERS: Cade Fleming & Tamir Triguboff

INVESTORS: BFG Partners, RiverPark & Habitat Partners.

ROUND: Seed AMOUNT: $2,500,000

HQ: New York City, New York

#VentureCapital #NOON #CadeFleming #TamirTriguboff #TradedVC

ABOUT THE DEAL

Raise
$3M
Round
Seed
Company
NOON
Desk
Deals
Filed
Aug 10, 2026
Founders
  • Cade Fleming
  • Tamir Triguboff
Investors
  • BFG Partners
  • RiverPark
  • Habitat Partners.
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