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May 21, 2025 - Deals

Authentic Brands Group Acquires Dockers Brand From Levi Strauss For $311 Million

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Authentic Brands Group, led by founder and CEO Jamie Salter, is acquiring the Dockers brand from Levi Strauss & Co. for $311 million, with the deal potentially reaching $391 million through an $80 million earn-out tied to future performance. The acquisition follows a failed bid by Marquee Brands earlier this year due to tariff-related concerns. Levi’s CEO Michelle Gass emphasized that the sale aligns with Levi’s strategic priorities and expressed confidence in Authentic's ability to drive Dockers’ next phase of growth. SALE PRICE: $311,000,000 Authentic Brands Group HQ: #NewYork #NY #NewYorkCity #NYC Dockers HQ: #SanFrancisco #California #VentureCapital #AuthenticBrandsGroup #JamieSalter #Dockers #JamieSalter #TradedVC