Web Holdings Reveals Plans for 280-Unit Williamsburg Development

• Web Holdings LLC has unveiled plans for a 17-story mixed-use project at 289 Kent Avenue in Williamsburg.
• The development would bring 280 apartments to the site, including 70 affordable housing units.
• Newly released renderings show the proposed 301,000-square-foot building across from the Domino Sugar redevelopment.

What the Proposed Development Includes

New renderings have been released for 289 Kent Avenue, a planned mixed-use development on Williamsburg's waterfront directly across from the Domino Sugar redevelopment district.

Designed by FXCollaborative for Web Holdings LLC, the project would rise 17 stories and span approximately 301,000 square feet. Plans call for 280 apartments, with 70 units designated as affordable housing for households earning between 40% and 80% of Area Median Income.

In addition to residential space, the development would include ground-floor retail, commercial space, and community facility space, creating a mixed-use destination along one of Brooklyn's fastest-growing corridors.

What the Renderings Reveal

The newly released renderings provide the first detailed look at the proposed building, showcasing a contemporary design that blends earth-toned brick with expansive floor-to-ceiling windows and recessed glass sections.

The structure features an L-shaped footprint with an eighth-floor setback topped by a landscaped amenity deck. The design aims to complement the growing collection of residential towers emerging along the Williamsburg waterfront while maintaining a distinct architectural identity.

Additional renderings illustrate the building's scale and positioning along Kent Avenue, highlighting its proximity to several major projects planned for the waterfront, including River Ring and other forthcoming residential towers.

What Is Currently on the Site

The property is currently occupied by a low-rise industrial building that formerly served as the headquarters of VICE Media until 2023.

The site has faced financial challenges in recent years. In late 2025, CTBC Bank filed a foreclosure action related to an alleged default on a $25 million loan associated with the property.

Before redevelopment can begin, the project must secure rezoning approval. The property owner filed a rezoning application with Brooklyn Community Board 1 in April, and a decision has not yet been announced.

What This Means for Williamsburg's Waterfront

The proposal represents another significant addition to Williamsburg's rapidly evolving waterfront district, where former industrial properties continue to be transformed into large-scale residential and mixed-use developments.

If approved, 289 Kent Avenue would add hundreds of new apartments while contributing affordable housing, retail opportunities, and community-oriented space to the neighborhood. The project also reinforces the continued development momentum surrounding the Domino Sugar district and the broader North Brooklyn waterfront.