South Florida Trails Only Dubai in Global Branded Residences Race

Key Points:

• Region boasts 48 completed branded residences, 55 more in the pipeline — second only to Dubai globally

• Branded units command a 33% global premium, rising to 40% in resort-heavy Miami

• Projects like Bentley, Ritz-Carlton, Four Seasons, and Cipriani anchor the market's appeal

Branded Residences Cement South Florida as Global Luxury Leader

South Florida has officially become a global hotspot for branded residences, ranking #2 worldwide behind only Dubai, according to the new Savills 2025/2026 Branded Residences Report. With 48 completed projects and 55 more underway, the region is emerging as the face of vertical luxury living.

Miami and Fort Lauderdale are attracting high-net-worth buyers through a blend of global connectivity, no state income tax, and a waterfront lifestyle. And what’s selling isn’t just location — it’s brand equity, lifestyle assurance, and standout service.

Why Branded Living Works

The branded residence market is on track to reach 910 projects globally by the end of 2025, with demand surging for hospitality-level amenities. According to Savills, branded units carry an average 33% premium, with that figure spiking near 40% in leisure-focused markets like South Florida.

Sharon Novotny of Douglas Elliman, who leads sales at The Cloud One Hotel & Residences Wynwood, said the trend signals a deeper shift: “Buyers want experiential amenities, service, and design they can trust.” In Wynwood, that means blending The Cloud One’s craftsmanship and individuality with neighborhood energy.

The Brands That Are Defining Miami

The Ritz-Carlton Residences, South Beach continues to thrive as a global magnet. Fredrik Eklund of EKLUND | GOMES emphasized its appeal: “Buyers are drawn to the assurance and long-term value of the brand.”

At Bentley Residences Miami, Dezer Development just pulled in a $630 million construction loan, further reinforcing investor confidence. “Every detail stays true to the Bentley brand’s design language and performance ethos,” said Gil Dezer.

Four Seasons Private Residences Coconut Grove marks Florida’s first standalone Four Seasons-branded residential building. “Miami has become a benchmark for branded residential living,” said Ramzi Achi of Fort Partners, which is co-developing the project.

Cipriani Residences Miami builds on its global brand power with a tower that channels timeless elegance and hospitality. “Buyers know they’re getting a truly exclusive Cipriani experience,” said Mast Capital's Michael Patrizio.

Who’s Betting Big on South Florida?

Fernando de Nuñez y Lugones, CEO of Vertical Developments, sees this moment as a clear inflection point: “Branded residences are driving the next wave of luxury demand. Buyers are prioritizing design credibility and brand assurance, which is why developments such as Avenia Aventura with Interiors by FENDI Casa, Armani/Casa Residences Pompano Beach, Riva Residenze, and Elle Residences Miami continue to attract strong interest...South Florida remains one of the most compelling markets for this new chapter of luxury growth.”

Isaac Toledano, CEO of BH Group, agrees: “Buyers today want the reassurance of a respected brand, a standout location, and world-class amenities and service, and this region consistently meets that standard. With projects like W Pompano Beach Hotel & Residences, The Ritz-Carlton Residences, West Palm Beach, The Ritz Carlton Residences, Hammock Dunes, BH is proud to be part of shaping the future of branded living in South Florida.”

PMG Managing Partner Ryan Shear echoed the sentiment, noting that partnerships with legacy names like Waldorf Astoria are resonating. ““Branded residences have become one of the most sought-after offerings in today’s real estate market, and as the data shows, few places are better positioned for their success than South Florida. Through strong partnerships with legacy brands like Waldorf Astoria, we’re bringing distinctive residences to market that embody the prestige, signature hospitality, and lifestyle today’s most discerning buyers expect, fueling the strong demand we’re seeing across the region.”

Long-Term Velocity

For landlords and investors, South Florida’s rise in the branded space isn’t a trend — it’s a structural shift. With premiums holding strong and global brands driving vertical demand, this market isn’t just hot — it’s built for long-term velocity.