Charles Company Revives 25-Story Mixed-Use Tower Plan on Sunset Strip

Key Points

• Charles Company is moving forward with a 25-story mixed-use tower at 9034 Sunset Blvd. in West Hollywood.
• The project calls for 198 residential units, including 35 affordable apartments, plus office, restaurant, and retail space.
• Fresh renderings were released by OfficeUntitled, signaling renewed momentum.

What’s Being Planned

A long-discussed high-rise project on the Sunset Strip is back in play. Charles Company is advancing plans for a roughly 378,000 square foot mixed-use tower at 9034 Sunset Boulevard, replacing low-rise commercial buildings with a vertical, housing-driven development. The proposal was recently presented at a virtual community meeting, a key step as developers re-engage stakeholders in one of Southern California’s most tightly controlled corridors.

Project Details

The 25-story tower would deliver 198 apartments, with 35 units set aside as affordable housing, positioning the project to qualify for density bonus incentives. The building would also include 9,250 square feet of office space, 1,800 square feet of restaurant space, and 2,840 square feet of retail, along with 181 subterranean parking spaces. While residential drives the economics, the commercial components are designed to activate the street and align with the Sunset Strip’s entertainment-oriented identity.

Design and Context

OfficeUntitled’s design features an undulating façade meant to reflect Sunset Boulevard’s music, nightlife, and creative legacy. According to the architect, the tower is intended to present different visual profiles depending on vantage point, a strategy often used to soften community pushback in high-profile locations. Importantly for investors, the building would not be an outlier. Multiple mid and high-rise residential and hotel projects have been completed along the Strip over the past decade, including a 13-story condo hotel complex immediately west of the site.

Why It Matters

Sunset Strip sites rarely trade and even more rarely get entitled for height. This project reflects a broader trend of maximizing density on legacy commercial corridors, particularly where affordable housing components can unlock zoning flexibility. If approved, 9034 Sunset would further cement the Strip’s evolution from a nightlife-only destination into a mixed-use, residential forward corridor, offering long term value in one of Los Angeles’ most supply-constrained submarkets